Earth Witch colours are highly pigmented and you'll notice they look a lot darker in the bottle than their swatches, this means they can last up to 35 washes! We wanted to create a true long lasting colour that stays vibrant.

GRIMOIRE
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID RED 18, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

ALL HALLOWS EVE
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID ORANGE 7, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

ALCHEMY
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID YELLOW 3, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

AURA
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID BLUE 9, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

PURPLE
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID VIOLET 43, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

BETELGEUSE
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID GREEN 25, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

MIDSUMMER
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID VIOLET 43, ACID RED 33, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

CHARM
DEIONIZED WATER, ETHANOL, PHENYLMETHANOL, CITRIC ACID, ACID VIOLET 43, ESSENCE, AMINO ACID, SODIUM HYDROXIDE

For the most vibrant results, pre-lightening is recommended—especially for our brighter shades (Alchemy, All Hallows Eve, Charm). Darker hair can still achieve a subtle tint without bleaching but we suggest sticking to our darker shades like Grimoire, Jinx or Aura.

All of our swatches are shown on Level 10 lightened blonde hair.

1. Make sure hair is light enough for desired shade.
2. Wash hair with shampoo only. Dry hair.
3. Protect ears and hairline with petroleum jelly to prevent staining.
4. Wearing gloves, apply desired amount making sure to fully saturate the hair.
5. Leave colour for 30 minutes or more. Earth Witch is full of extra conditioning ingredients with zero ammonia, peroxide, or other harsh chemicals. This means it can stay on the hair longer for extra vivid results!
6. Rinse out with cold water and condition.
7. Enjoy your new hair for up to 35 washes!

We recommend leaving it on for a minimum of 30 minutes. For an even more intense color, some prefer leaving it on for up to an hour, or more! There is no harm in leaving it on for multiple hours if you wish to, Earth Witch is non damaging.

Absolutely! Our colours are fully mixable so you can create your own unique shades and can even be mixed with conditioner to create pastel or lighter versions of each colour.

Please note: if mixing with conditioner that your shade will not last as long as a direct application from the bottle.

Wash with cold water, use sulfate-free shampoo and conditioner, and avoid heat styling when possible.

Currently we are only available to purchase directly on our website but we hope to be stocked with salons and suppliers soon!

Yes absolutely! We pride ourselves on being 100% Vegan & Cruelty Free and always will be. 

No, our formulas are free of ammonia and peroxide to keep your hair as healthy as possible. Our shades are all semi-permanent colours and require no developers to use.

Although Earth Witch requiers no irritating developers or ammonias, we always recommend doing a patch test 48 hours before use. If you’ve had reactions in the past, please consult your doctor before applying any hair colour.